The work of granting permission to advertising boards in Pune City is being carried out through the License and Sky Sign Department of Pune Municipal Corporation under sec. 244, 245 of Bombay Provincial Municipal Corporations Act, 1949 and Advertisement Control Regulations 2003. On the basis of these regulations, as per the applications made by the advertising agencies permission was granted for erecting the advertisement boards at the place and of the size as was demanded by them. However, the quantity of advertisement boards in some areas of the City can not be controlled. The sky line beauty was also affected at such places since permission was granted for various sizes of advertisement boards as per the demands made therefor.
I myself as the group leader of Congress Party in Pune Municipal Corporation submitted a proposal for making a new hoarding policy to allot hoardings by tender system and privatisation thereof with an intention to increase the income of Municipal Corporation, and followed up the same. After discussions of pros and cons thereof the new policy was approved in the General Body of Pune Municipal Corporation and tenders were also called for in accordance therewith.
It pleases me to inform you that Pune Municipal Corporation was fetching income of some 9 crore rupees every three years, this income due to tender system reached upto 127 crores for three years. Meaning thereby that the income of Pune Municipal Corporation was to be increased by some 118 crores for the very first three years.
In the mean time Hoarding Association in Pune filed a petition against this policy in the Court of Law. Hon. Court in this regard has issued directions to implement the rule as per the policy of Pune Municipal Corporation. Thereafter this policy is sent to the Urban Development Department of Maharashtra State for its final approval.
Still however, since no final sanction to this policy is given, implementation thereof could not be started. On account thereof Pune Municipal Corporation is being deprived from its income. It is apprehended that the earlier policy may be continued hereafter since the Municipal Administration is being pressurised under the pressure of Hoarding Agencies. It is clear that thereby the Pune Municipal Corporation shall suffer heavy financial loss. Hence it would be helpful for Pune Municipal Corporation to implement new hoarding policy if immediate approval is given to this policy.
I have also made a demand that the hoarding advertisers should be at liberty to effect their renewals as per the amounts in the tender till the policy is finally approved by the State Government so that the assurance of increase in income shall remain intact.